The growth engine your ad spend deserves.

Performance marketing and growth strategy for B2B and D2C brands that want to stop guessing and start scaling.

No retainer lock-in on Diagnostic Weekly performance reporting Cancel after 3 months

Selected clients

Blizzard EntertainmentBlizzard
ActivisionActivision
Epic GamesEpic Games
UbisoftUbisoft
IntelIntel Gaming
MicrosoftMicrosoft
SonySony
ASUSASUS
Unreal EngineUnreal Engine
JivoxJivox
LeanDataLeanData
MarqetaMarqeta
RippleRipple
BlueJeansBlueJeans
Treasure DataTreasure Data
Wargaming
Fossil Group
Blizzard EntertainmentBlizzard
ActivisionActivision
Epic GamesEpic Games
UbisoftUbisoft
IntelIntel Gaming
MicrosoftMicrosoft
SonySony
ASUSASUS
Unreal EngineUnreal Engine
JivoxJivox
LeanDataLeanData
MarqetaMarqeta
RippleRipple
BlueJeansBlueJeans
Treasure DataTreasure Data
Wargaming
Fossil Group
The problem

Most brands aren't short on ad spend. They're short on strategy.

You're spending on Google, Meta, and LinkedIn — but can't connect the spend to revenue. Your CPA is climbing, your attribution is broken, and nobody on the team can tell you whether the next dollar of ad spend will be profitable or wasted.

Digital DNA fixes the operating system behind your paid media. I build campaigns grounded in unit economics, automate the monitoring that most teams do manually, and bridge the gap between media execution and business outcomes — whether you're a SaaS company generating pipeline or a D2C brand acquiring customers.

This isn't about managing your ads. It's about engineering your growth.

Four ways to engage

View all services
01

Diagnostic

Paid media audit + growth roadmap

A deep-dive into your ad accounts, unit economics, and funnel to identify what's working, what's broken, and where the biggest opportunities live. You walk away with a strategic roadmap — not a generic deck.

Fixed-fee 2–3 weeks
Learn more →
02

Execution

Hands-on paid media management

Full campaign management across Google, Meta, LinkedIn, and programmatic. Bid optimization, creative testing, automated monitoring, and performance reporting. I'm in the accounts, doing the work.

Monthly retainer 3-month min.
Learn more →
03

Fractional Growth

Embedded growth leadership

I join your team as a fractional head of growth. Full-funnel strategy, LTV/CAC modeling, CRO, vendor management, and martech oversight — with weekly syncs, Slack access, and leadership meetings.

Monthly retainer 6-month engagement
Learn more →
04

AI Growth Systems

Autonomous workflows for lean teams

Custom AI agent pipelines, n8n/Make.com automation, performance monitoring, and CRM integrations — so your team operates at enterprise scale without the enterprise headcount.

Project or retainer 2–6 week build
Learn more →
61%
CPL reduction
for FinTech client
+80%
sign-up lift
gaming campaign
35%
CPA savings
through smart budget shifts
$10M+
ad spend managed
across B2B & D2C verticals

B2B and D2C — I've lived in both worlds.

B2B

SaaS, FinTech & Enterprise Tech

Lead generation, pipeline acceleration, ABM campaigns, LinkedIn and Google Ads for complex sales cycles. I understand the math of MQL-to-pipeline-to-revenue and build campaigns that connect to it.

Lead generation Pipeline acceleration ABM LinkedIn Ads
D2C

E-commerce & Consumer Brands

Customer acquisition, unit economics optimization, Google Shopping, Meta campaigns, retention and LTV modeling. I think in contribution margins and payback periods, not just ROAS.

Customer acquisition Google Shopping LTV modeling Meta Ads

Most marketers live in one world or the other. I've operated in both — as an agency strategist and as a brand owner — which means I think about paid media the way your CFO does, not just your marketing team.

Results from real clients.

Not case study theater. Actual feedback from people who trusted Digital DNA with their ad budget.

"

Blake cut our CPL in half in under a month. More importantly, he showed us exactly why it was broken in the first place — which is something our previous agency never did.

JM
James M.
VP Marketing · FinTech SaaS
"

We were spending $40K/month on ads and couldn't tell what was working. Blake diagnosed the real issues in the first week. Three months in, our CAC dropped 38% and pipeline is up significantly.

SR
Sarah R.
Head of Growth · B2B SaaS
"

The fractional model works better than I expected. It's like having a senior growth leader on the team without the hiring risk. Blake is in the accounts, in the meetings, and in the data.

TC
Tom C.
CEO · E-commerce Brand

What's better strategy worth to you?

Enter your monthly spend and vertical for a 10-second CPA improvement estimate — based on real benchmarks, no email required.

Full ROI Calculator →

Quick estimate

Monthly ad spend

$

Business type

−38%
estimated CPA improvement (conservative)

Ready to decode your growth?

Book a free 30-minute discovery call. We'll talk about your goals, your current setup, and whether working together makes sense.

Book a free 30-min call →