Selected work
Real business outcomes — not screenshot metrics from a $50/day test campaign.
Precision bidding and ABM segmentation reduced cost-per-lead from $900 to $350 in two weeks for a fintech enterprise targeting senior financial decision-makers. The fix wasn't more spend — it was more precision in audience targeting and bid strategy alignment with actual pipeline value.
Audience segmentation overhaul and predictive bidding delivered 80%+ sign-up growth, tripled traffic volume, and cut CPA by 35% for a global gaming campaign in partnership with Intel Gaming. The work spanned multiple titles across the Activision-Blizzard portfolio.
Built and validated a complete D2C growth engine from scratch — Google Ads campaign, unit economics model, site CRO, and automated campaign monitoring — for an early-stage consumer brand. Achieved a 6.95x LTV:CAC ratio before scaling spend, proving the model before committing the budget.
7+ years across agencies, brands, and ad platforms.
Campaigns managed for Blizzard Entertainment, Activision, Epic Games, Ubisoft, Wargaming.net — as part of Intel Gaming media program.
Let's talk about what's possible for your campaigns.